Study Reveals Women apt to Stick with Ineffective Beauty Products
Remember the day when our moms' skincare regimens consisted of Pond's Cold Cream? "Hope in a jar", the ads gushed (and hope was an excellent choice of word to use when describing this cold cream that fights dry skin but little else). Hey, it was a heck lot better than dousing your face in precious milk during the Great Depression.
R&D scientists who regularly put out cosmetic-oriented studies must be scriptwriters for SNL. One of the latest tests: Some 300 women of all ages who used anti-aging creams and other beauty treatments were interviewed by researchers from the University of Bath and Qatar University (that's a partnership even the U.N. wouldn't have thought of.) Among women who didn't see hoped-for results, 73 percent continued using the ineffective products or treatments. But among women who thought the treatments or products were successful, 55 percent had stopped using them.
Whoa! Who are these women? I want to know which lady continues using a product even if it doesn't work (if this is the case: manufacturers of Pet Rock, take note. You can make a comeback).
10 June, 2008
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