New Chanel “No. 5” 900ml Bottle Debuts in November
To many, owning Chanel No. 5 has the same heft as owning a Ming vase. It's precious, it's pure and timeless. Of course the Ming vase can be auctioned off at Sothebys, but we'll venture to guess that no one in their right mind would auction of their Chanel EDT.
Remember when Chanel rocked the perfume industry in 2007 with the release of its limited-edition "Les Exclusifs" collection? It was available only in Chanel boutiques and Bergdorf Goodman. The 10-sku range is housed in unusually large, 200ml spray bottles, with a high price point of $200 to match.At the time, industry insiders called it a "surprising" move. It's common knowledge that women won't invest in a 200ml bottle of perfume because they're fickle, and love to flit from fragrance to fragrance.
This November, the element of surprise will definitely turn into shock and awe when Chanel introduces a 900ml bottle of Chanel No. 5, retailing for $3,200 at Saks Fifth Avenue. (We've done the math: that's practically a quart.) For No. 5 devotees, it's a unique opportunity to secure a lifetime supply of this object of acute desire. Note that you're getting parfum, not EDT, which makes it a steal at $3,200, considering you'd have to buy 30.4 standard-size flacons at a much higher price to equal this gargantuan offer.
30 July, 2008
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