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BeautyStat is a leading online interactive community, as well as the social media marketing expert for the beauty industry. BeautyStat’s dynamic consumer fan base is very much into their hair products, and they don’t hesitate to tell which products and solutions worked for them, and...
The percentage of time Americans are spending online has more than doubled during the past few years, while time spent on other communication channels has dropped or remained flat. People now spend more time online than engaged in any other media activity. Concurrent with the...
There are primers and there are Primers. The ones of yesteryear are the colorless, lighter-than-souffle variety that's chock full of silicones. They glide over your skin like contestants in Dancing with the Stars and prep your face for the canvas of your foundation. But those primers...
We have a quick little assignment for you: Take a look around at all your beauty products. Now ask yourself the following question: Do I know what kinds of kooky ingredients were used to make these magical little confections of hope? If your answer is no,...
Redken, one of our favorite haircare brands, has entered the sulfate-free haircare market with its new line Nature's Rescue. It is the brand's first sulfate-free and silicone-free line with water fresh fragrances. The whole premise behind this line is one of cooling. The packaging also reflects...
All major beauty brands today have digital marketing strategies in place, yet they are still not doing enough to keep up with consumers. Despite significant discussion regarding social marketing, there still has not been sufficient focus on delivering comprehensive social media strategies, leveraging its true...
