09 Jun Preview: Frédéric Malle Opens Second Editions de Parfums Store In NYC, Intros Eau De Magnolia Perfume Fragrance
If you’re ever in the West Village in NYC, make sure to stop by the latest Frédéric Malle Editions de Parfums store! We were invited to get a sneak-peek into the exciting design of Frédéric‘s latest opening with a very artistic back story. Joining his passions of architecture and fragrance, perfume publisher Frédéric Malle is now beginning to showcase the work of top architects in the same way he showcases perfumers via a new series of standalone Editions de Parfums stores.
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Think of it as an Extreme Makeover Perfumer Edition for architects. For each new store, Frédéric will identify an architect with an innate understanding of the space and region. Chosen architects are then given complete control over the store design except for the inclusion of 3 trademarks of every freestanding Frédéric Malle store: portraits of the perfumers whose works of art Frédéric has published, refrigerated cabinet for storing the fragrances and the smelling chambers for testing the fragrances.
Frédéric Malle
Unlike most design ventures, the architect is given carte blanche to design the space of their dreams — just as Frédéric does with the perfumers he works with. This new series of stores began on June 6th at 94 Greenwich Avenue in New York’s West Village as Frédéric’s second New York store, designed by Steven Holl, opens to the public.
“My plan to open more free-standing stores around the world allows me to live my childhood dream: ‘publishing’ the work of great architects in the form of Editions de Parfums stores. I will have the same sort of creative relations with architects that I have with perfumers. I will ask them to design their dream shop with no compromise, nor limitation, although this time there will be a budget.” — Frédéric Malle
The newest Editions de Parfums Frédéric Malle store captures the West Village vibe with astounding architectural features: a semicircle shape carries throughout the space and the private back garden, reserved for small gatherings. Holl used aluminum foam, a material produced in Canada that has never been used in the United States before, throughout the interior of the store.
The silver, textured foam covers the walls and ceiling contrasted by dark walnut shelving and furniture. The contrast continues between the blue carpeting and iconic red-orange fragrance packaging. Hervé Descottes created an indirect lighting system for the store that changes intensity throughout the day, playing off the natural sunlight.
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We were able to test out the unique smelling chambers to fully experience the scent of the NEW! Eau De Magnolia, a timeless summer fragrance, with magnolia flower at the base composed with a classic white rosy structure. Adding a large dose of vetiver to the accord, the alliance of the vetiver heart and grapefruit became the key to the formula. Finally, to generate more contrast to the fragrance, hints of moss and patchouli were added.
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Price: 10 ml spay: $125, 50 ml spray: $175, 100 ml spray: $225 Where To Buy: Editions de Parfums in NYC, fredericmalle.com, Barneys New York and Barneys.com.
You can purchase all reviewed and mentioned items using our site, www.BeautyStat.com!
Will you be stopping by Frédéric’s new shop in NYC? What do you think of his architect collaborations?
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