02 Oct (Review, Video, Giveaway): S by Shakira Eau de Florale Fragrance Launches
Our favorite South American stunner, Shakira launched S by Shakira Eau de Florale this month. This new S is a light floral scent with sweet succulent hints of berries and musky vanilla. This floral blend lasts a long time, leaving a nice top note of sweet berries. In short, it is another side of Shakira that we’re glad to see — and sniff. It is her softer, more girly side bottled up for the world to keep. As a fan of florals and having tried it, I can confirm that two hours later I could still smell the vibrant berries on my skin.
A few days ago Puig USA , the company that worked with Shakira to develop Eau de Florale hosted an event at Banchet Flowers boutique located in the meatpacking district. The space was filled with pink candles and flowers to scent the mode.
Guests had the opportunity to mingle with Vanita Sabnani VP of Marketing at Puig USA who has spearheaded the fragrance. Ms. Sabnani told us that the word “Shakira” is one of the top 5 most searched for on Twitter, and she has close to 2 million followers! This likely means an automatic celebrity blockbuster for Shakira.
S Eau de Florale will also offer holiday gift boxes that will include other fragrance items, so stay tuned for this reveal in the next few months.
When Shakira was asked about her influences for the fragrance, she was very open about her process. “After working on S by Shakira with the perfumer, I became interested in the possibilities of expressing emotions through scents.” Says Shakira “It’s similar to the process you go through when writing a melody: certain chord combinations inspire different feelings in the listener…You could say that S by Shakira Eau Florale reflects my more delicate and feminine side. It could be for a different moment, or a different mood. Perhaps, for when you’re feeling romantic!’
S by Shakira also doesn’t have a traditional fragrance cap –rather, it has a charm attached instead. The Eau Florale launches September 2011 in the following sizes: 0.5 oz ($17.00), 1.0 oz ($28.00), and 1.7 oz ($35.00) and is available at key specialty retailers, fine chain drug stores and mass retailers (i.e. Wal-Mart, Walgreens, Kohl’s and Sears).
Shakiras new video clip for S Eau de Florale can be viewed below.
GIVEAWAY: We’re giving away a full-size 1.7 oz fragrance to a special reader. Leave a comment below telling us What perfume you’re currently wearing and Why you should win Shakira’s new one. A winner will be picked by October 28th.
– Jill Goldsberry; follow Jill on Twitter
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Ellen Kastner
Posted at 05:20h, 19 NovemberI recetly came upon and fell in love with this scent at a Target display.
It’s just what I have been looking for – light, sweet, hint of vanilla, airy. Could have named it crave, because that is my reaction to it.. I simply crave to wear the scent.
I currently wear White Diamonds, I am looking forward to wearing this scent just as often. I hope that it will have longevity to it in the perfume market for years to come.
Hope to see an expansion of this special fragrance to body washes, lotions, bubble bath, shampoo.. and a purse size bottle to carry! You go Shakira 🙂
Sandy
Posted at 04:50h, 25 MarchI bought S by Shakira and have been wearing it and it is the best I have smelled out their, what a beautiful sexy perfume. Before this perfume came out I had worn pink by Victoria secret. But after wearing S by Shakia I can’t wear nothing else the perfume and lotion is so beautiful.And the complements when I wear this beautiful perfume, I have to say this is a amazing scent. If you never tried please do the perfume and the lotion is so pretty it makes you feel so good and uplifted when you wear it. I carry the lotion in my purse an that’s all I need the scent stays with me all day long. It diffidently is a keeper I love this perfume and also the lotion. Once you try it you won’t want to be with out this beautiful fragrance.