24 Jul Hair Review: NYFW SS’ 17 The General Idea Collection, Backstage With Hairstylist Aubrey Loots, EIMI Dry Me, Pearl Styler, Stay Essential
I had the opportunity to go backstage with Aubrey Loots, lead hairstylist at Wella Professionals. Watching him and his team effortlessly style the models for the SS’ 17 The General Idea Collection was a big treat for me. He used Wella’s Eimi line and I learned of new products from the brand.
DRY ME, $19.00
Dry shampoo that absorbs oil from your hair so you can go some extra days without washing. The product helps to create volume and a more manageable texture.
PEARL STYLER, $19.00
Create strong flexible hold and teasable texture with pearl gloss shine. Formulated to help protect hair from the effects of UV.
STAY ESSENTIAL, $17.50
Create touchable styles with this light crafting spray. Formulated to help protect hair from the effects of humidity, UV and heat.
These are three great products that worked well to make the models’ hair look stunning as they strutted beautifully down the runway.
Review, Ingredients: Wella EIMI Dry, Perfect Me, Root Shoot, Sugar Lift Hair Styling Products
You can purchase all reviewed and mentioned items using our site, BeautyStat.com.
Which of these new Wella Eimi products will you give a try?
Let us know by commenting below (you just might win a free sample)! Make sure to follow us on our Pinterest page by clicking HERE! And don’t forget to get the latest beauty and skincare news by following us on Twitter @BeautyStat! #bstat
– Deanna Perl, Hair Editor | Follow Deanna on Twitter @DEANNAWAWA
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