01 Sep Review, Before, After Photos: New ghd Platinum Best New Hair Flat Iron – How It Works
I had the pleasure of attending a beautiful press dinner hosted by ghd, the worldwide leader in luxury hairstyling tools, to introduce the new ghd Platinum flat iron.
Celebrity stylist Adir Abergel was the man of the hour and not only did I get to sit across from him at dinner, but we chatted about the wonderful new flat iron and how it would work with my particular hair texture. His clients include celebs Anne Hathaway, Jennifer Lawrence, Gwyneth Paltrow, Reese Witherspoon, Jennifer Garner and more! He was such a delight to be around and his laughter and passion for his work is infectious!
Chatting with a blogger about the flat iron.
I sat next to the President of ghd North America, Francesca Raminella, and as we dined on a delicious spread of food prepared by chef Scott Conant, she informed me of all the amazing qualities the new ghd Platinum flat iron has to offer.
Styling model’s hair with new ghd Platinum flat iron.
Francesca Raminella discussing the ghd Platinum.
The sleek design of the iron is like no other and the “wishbone hinge“ allows for easy grip, more control, prevents hair slippage, and you don’t need to pull on the hair; a light touch is all you need. The ghd Platinum works quickly and effectively to straighten, curl and style without compromising the health of your hair.
Did you know that the optimal temperature for heat on your hair is 365 degrees? Anything hotter actually melts your hair and can change its color! The trick to long-lasting styling is to keep moisture locked into your hair. The flat iron’s Tri Zone Technology allows for one-stroke styling as opposed to continuously running the iron over your hair. I am guilty of that! But with the ghd Platinum, one pass through the hair is now all I need. The technology also maintains a consistent heat on the plate reducing hair breakage and increasing shine.
Other features include a heat-resistant plate guard, sleep mode, universal voltage, and a two year warranty.
I sometimes sleep with my hair in a messy bun or top knot and the result in the morning is crazy curls everywhere! So this flat iron is my new best friend! Once pulled out of the box, you can’t help but stare in awe at how sleek and cool it looks. I straightened my hair this morning in the photo below. The right side is my crazy bed-head, and the left is after I did a few easy strokes using the new ghd Platinum. The temperature was not too hot and I didn’t feel as though I was burning my hair at all. It passes through the hair so easily that it took me half the time of my usual flat ironing routine, and left my hair super shiny! You can’t beat that! I also love that it comes with a heat resistant plat guard; I have two boys who are always running around so the guard is great for after styling my hair when the iron is still hot. I highly recommend the new ghd Platinum to cure any case of bed-head!
Launching this month, the ghd Platinum retails for $250. For more information, visit ghdhair.com.
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You can purchase all reviewed and mentioned items on BeautyStat.com.
Have you fried your hair with flat irons? Will you give the new ghd Platinum a try?
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– Allycia Wilson, Managing Editor
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