03 Feb Review: L’Oreal Paris Debuts New Sublime Mousse Healthy Look Haircolor
BREAKING NEWS: The hottest hair color trend of the season is Illuminata. See the technique and photos HERE!
In this era of instant gratification, we want Twitter-speed results. This surely, applies to your hair color, right?
It seems that L’Oreal Paris heard your cry and answered in the form of its latest hair-coloring offering: the new Sublime Mousse, which is no ordinary mousse or foam, but a truly sublime one.
(Dictionary definition of sublime for the classic nerd is: : “to elevate or exalt especially in dignity or honor”).
So, in other words, consider your hair coloring experience elevated. Knocked up a notch. The Sublime Mousse Healthy Look Haircolor is a lighter-than-ether airy mousse that is mess free and easy to apply as shampoo. Gray hairs are instantly covered.
How do you use it? You rotate the pump bottle to mix the formula,and dispense the foam into your hand and massage it into the hair like shampoo. There are 12 shades of permanent hair color in this collection, each as unique as you. At a recent event, we saw the model’s shiny, glossy locks and were impressed. This is truly one knockout mousse!
This retails at the beginning of March 2011 for $9.99 at mass retail and drugstores everywhere.
MUST READ: You must check out interview with celeb colorist Frederic Fekkai where he shares tips to get salon-like hair color results at-home.
We know that mousse and foam are two new innovations in the hair-coloring department of late, and we’re curious to know if you like them. Are you a fan? Check out these before and after photos of the new Clairol Natural Instincts haircolor. And check out the latest innovation from John Frieda with the Precision Hair Color Foam. And if you’re looking to cover gray, check out our review of the Garnier HerbaShine Hair Colour with Bamboo Extract. And find out why this new hair color from Couture Color Luxe Blend Creme Hair Color retails for $30 !!
In case you make a hair coloring mistake, check our quick fix post here.
Plus check out our post on the hottest hair color trend for Spring/Summer 2011, Ombre Color Streaming HERE.
And check out our post on the hottest hairstyle trends for Spring/Summer 2011 HERE.
– Charu Suri
For giveaways and contests, sign up for our newsletter HERE.
If you like this post, share it with your friends and give it a LIKE on Facebook.
Elizabeth
Posted at 18:03h, 20 OctoberWatching the commercials for the Sublime Mousse color, I wanted to know the correct pronunciation of the word SUBLIME. I was taught in school that it’s sub-leem or su-bleem. Please state what is the correct way and I believe the commercial is wrong.
Anne
Posted at 16:29h, 21 OctoberI looked up the correct pronunciation. It is not how they pronounce it in the commercials. It is sub-lime, as in rhymes with lime and divine. suh-blahym for those who know phonetics (of which I am not one) no leem in there.
https://dictionary.reference.com/browse/sublime
Kristina
Posted at 16:12h, 22 OctoberI ve just tried Sublime mousse 50, pure brown and it turned out fantastic! I usually dye my hair with Loreal Casting brown and red shades and it makes my hair heavy and even dries it, but sublime makes it so light, smooth and shiny. I wanted to darken my light brown hair and it turned out really great, nice shiny chocolate colour. I was a little bit scared becouse i ve read all these negative comments but wanted to try it anyway becouse i was convinced that turnout depends of the quality of your hair. So i really recommend it. to dye in blonde colours maybe is a little bit risky becouse every colour turns out darker, so maybe blonds should try something else, but brinnetes can be very satisfied with sublime mousse i think. I will buy it again for sure.
chyne
Posted at 19:53h, 06 Novemberi JUST got done doing my hair, i used the color spicy auburn brown.
My hair was light to medium brown, with bleached blonde under my bangs to start off with.
i think they should re name this color “rasberry trouffel” haha cause it looks kinda chocolatey brown with red tint. the blonde of course dyed a bit brighter than the brown in my hair but it blended nicely.
idk what everyones beef is with this product but my hair feels soft, not dry at all…at least not any dryer than normal after i dye my hair.
after reading these reviews i was hesitant at first but now i am so glad i decided to go on ahead and use it!! beautiful!!!
Kim
Posted at 02:51h, 16 NovemberKeep in mind that hair coloring is like chemistry, you need to consider what your hair color is before coloring, what type of coloring you are using, the contition of your hair, etc. and not just the color on the box. Since L’Oreal Sublime Mousse is a non-ammonia color, it will not lighten as much as Preference or Excellence or Perfect 10, etc. However, it is supposed to be more healthy for your hair like Healthy Look or some of the demi-permanent colors like Natural Instincts only is considered a permanent color. Even for ammonia based colors, they recommend for home coloring never to try to go more than two shades lighter or darker than your natural color. The ammonia based colors work more by taking some of the color out of your hair and then depositing color while the non-ammonia colors just deposit color without stripping your color out first I have been told.
That being said, I have used L’Oreal Sublime Mousse with mixed results. I used it in the past when my hair was more dark blond as my natural hair color is dark blond to light brown. I used #70 dark blond. This hair color was the easiest hair color I have ever used, covered very well when massaged in completely, and did not drip at all. I did not have any missed spots like when I tried Perfect 10 with the comb applicator thing. When I washed it out, it did not feel like a ball of dried up straw as some other colors have in the past. Instead, it washed out easily and felt soft. I usually leave the conditioner in at least five minutes instead of two like it says afterward for extra conditioning. Also, since it’s non-ammonia based, after a few washings it gave a more natural looking result with highlights rather than monotone. This was a very nice color and was close to what my natural color is now only prettier. It also did not stink badly like some other colors have and did not make my head itch.
However, in between times for a change, I decided to go back to a lighter blond I have used in the past. Therefore, I used Preference Natural Blond as this is an ammonia based color to lighten my locks and is two shades lighter. This gave me the very nice pretty natural blond color I used to have when I was younger and the color did not fade, however after a while my hair seemed very dry compared to when I used Sublime Mousse.
Due to the drier condition of my hair, I decided to try Sublime Mousse again. I wanted to stay a lighter blond, so I debated between the lightest blond 90 and the golden blond 83. Since I have warm skin tone and have used golden blond in Excellence to Go with okay results, I tried the medium golden blond 83. I thought since it was already dyed a lighter blond, it would be okay. This proved to be very much the wrong choice. The color again went on very easy, and my hair came out very nice and soft. However, the color was nothing like golden blond, but was more of a pumpkin orange though some might call it more of a very dark golden blond. Yikes! Since I personally am not a fan of red or orange hair on me at least, I hated it. I called the number on the instructions and spoke to L’Oreal. The person I spoke with said that anyone who has naturally darker than natural blond hair should not use anything with a warm tone or golden base as it will pull red or orange tones in their hair. I asked what to do to get rid of the orange, and she said I would need to wait 48 hrs. and then use a dark blond to light brown to counteract the orange tone (blue is opposite of orange on the color wheel and brown tones are blue based). I decided to try the dark blond since the Sublime Mousse colors tend to run dark. My hair came out a pretty shade though quite dark. She said since I had just previously colored it would be darker than usual as I’d be depositing more color over a color. Also if you are coloring over a light shade with a dark shade it will tend to soak up the color more, and any highlighted hair will really soak up the color. My hair is now more of a light to medium brown with slightly red highlights. I wonder if I had gone with the light brown if I would still have the reddish tinge. However, it is quite dark, but I have not washed it yet. When I used it before, it seemed too dark for a few days, but after a few washings it looked just like the box. I usually use a sulfate free shampoo and conditioner to keep the color longer, but if you want some color to wash out you could use a regular sulfate shampoo. Anyway, it is much better than the orange color it was.
Anyway, I am happy with the soft condition of my hair, but the color is quite dark though I expect it to lighten some. I did notice in the past that any non-ammonia based colors I have tried do not seem to hold color quite as long in the gray hairs. I will see how this one does as I have some gray around the temples. The non-ammonia colors are much less damaging to the hair though so that is the trade-off.
I am surprised that some people said they thought this dried out their hair as mine was much softer. Maybe they were trying to go several shades lighter, as anytime I have tried doing that with any color it dried my hair out. If you listen to Christophe Robin on the L’Oreal website he advises you to stay within two shades of your natural color for the best result, and sometimes with the non-ammonia based colors it is best to stay within one shade of your natural color. If going more than that, one would need to go in stages, for instance dark 7 blonde to medium 8 blonde, then to lighter 9 blond. Or I know sometimes people also leave the color on longer than it says which dries out your hair. It is always best to first do an allergy test and then do a strand test to see how long to leave the color on. I did not do this as I wanted to make sure to get rid of the orange so I left it on the full 30 min. like the lady I spoke with suggested.
That being said, I think this color might be better for staying close to your own color or going darker rather than going lighter. Christophe Robin also says if you hesitate between two shades using any color, to go with the lighter shade as most colors tend to run darker. I have found that with any color I have tried as what I would consider dark blonde is usually called medium blonde and dark blonde looks more light brown. So I usually choose one shade lighter than I think I want and it usually is about right. Again, keep in mind the color of your natural hair plus the color your hair is colored to as well as the condition and processing of your hair presently before coloring as this will all affect the result. You can input your information on the L’Orealparisusa.com website for advice from Christophe Robin on finding the right shade and choice of color product.
Anyway, hope some of this may have helped. Overall, I think I would use this again, but definitely not in the golden blonde 83 shade! I wonder if I had tried the other 90? blond it would have worked or not since I had already lightened my hair with Preference? Anyway I personally am better off sticking to the natural tones instead of the warmer shades. Also, note my Mom tried using a ash shade of Revlon which gave her gray hair a greenish tinge, so avoid using ash shades over gray hair as ash shades are green-based.