20 Feb Beauty Trend Review News, Photos: OPI Products Inc. Partners With The Coca-Cola Company On Coke Nail Lacquer Polish Launch This Summer
OPI Products Inc. announced a collaboration with The Coca-Cola Company, the world’s largest beverage company and home to one of the world’s most iconic brands – Coca-Cola, whose mission is to inspire moments of refreshment, optimism and happiness.
Several of the company’s most recognized brands – including Coca-Cola, Diet Coke, Coke Zero, Cherry Coke, Vanilla Coke, Sprite and Fanta – will be the inspiration for a line of OPI limited-edition nail lacquers that will launch internationally in June 2014.
“We’re excited to partner with OPI, a preeminent nail polish brand with global reach and influence among our core target teen audience,” said Kate Dwyer, Group Director Worldwide Licensing, The Coca-Cola Company.
“Coca-Cola has a long history of collaborations with beauty and lifestyle brands to further connect with consumers and tastemakers in a way that is meaningful and relevant for them.”
“As the global leader in the professional nail industry, OPI is thrilled to partner with the world’s top beverage company, The Coca-Cola Company,” remarks Suzi Weiss-Fischmann, OPI Co-Founder and Executive Vice President.
“These two iconic brands truly deliver happiness in a bottle – whether it’s a refreshing, invigorating sip of Coke or a set of fingers and toes perfectly polished with OPI nail lacquer.”
Are you beauties excited to see what Coca-Cola-inspired colors OPI will create? What shades do you think they’ll come up with?
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Cindi
Posted at 16:55h, 20 FebruaryWhat an interesting partnership and one I am very excited about…It will be fascinating to
see what colors and names of Opi Nail Polish are created!
Many thanks, Cindi
Maribel
Posted at 04:17h, 25 FebruaryGreat partnership and I know the colors will be fun and dark, can’t wait!!