20 Feb Fenty Beauty To Launch At ULTA Beauty
We love, love, love when new brands are added to ULTA for a number of reasons, but it also allows you to rack up your ULTA points, too! Rihanna’s beauty brand Fenty Beauty is going to be at all ULTA Beauty 1,300+ store locations and on ULTA’s website starting on March 6, 2022. This means that Fenty Beauty’s extensive shade range, light-as-air formulas, unique packaging, and universally flattering colors and finishes will be even more accessible!
“I created Fenty Beauty with a global vision in mind, and that vision transcends everything from our shade ranges and products to where and how people can shop the brand. I want everyone to truly be included and ULTA Beauty’s amazing community shares the same passion for beauty that I do.” Rihanna
“We are thrilled to welcome the iconic Fenty Beauty to the ULTA Beauty family. Rihanna has creatively developed and meticulously nurtured one of the most loved, inspirational beauty brands in today’s market. Our guests have kept Fenty Beauty at the top of their wish lists and we can’t wait for them to discover these beloved products at ULTA Beauty stores nationwide.” Monica Arnaudo, Chief Merchandising Officer, ULTA Beauty.
ULTA Beauty guests will be able to shop the full Fenty Beauty product assortment, including the newly launched Fenty Icon Refillable Lipstick, and experience Rihanna’s real-life method to game-changing glow in 3 steps, known as The Fenty Face. “The Fenty Face was created for all skin tones, all personalities,” she says. “These steps are key to starting your makeup, no matter the look you’re going for. This is where the fun begins.” For Rihanna, the secret is to start with light-as-air foundation (like the best-selling Pro Filt’r Soft Matte Longwear Foundation!) for skin that looks like skin all day long. The second step? Define your features and set it off with just the right contour and highlight using Match Stix Matte Contour Skinsticks and Killawatt Freestyle Highlighters. Lastly, Rihanna believes that you gotta protect your glow from shine – any place, any time – which means you gotta BLOT! Use Invisimatte Blotting Powder at-home or on-the-fly to make sure you’re always radiant and never shiny. Once you have your Fenty Face, add a finishing touch of shine and sheer color to your lips with Gloss Bomb Universal Lip Luminizer or Gloss Bomb Heat Universal Lip Luminizer + Plumper because “makeup is there for you to have fun with.” she says. “It should never feel like pressure.”
You can purchase all products reviewed and mentioned on BeautyStat.com!
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– Dawn Santamarina, Managing Editor
You can follow Dawn on Instagram @missdawn1012
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