27 Sep Makeup GED: Bobbi Brown’s “Beauty Rules” Book and Makeup Notebook
Last week I attended the launch of Beauty Rules by Bobbi Brown. What a fun event! It took place at the Bobbi Brown Soho Loft in a classroom type setting with notebooks, pencils and computers. The “professor” was Bobbi – animated and passionate about her subject, providing teenagers with helpful tools to looking and feeling their best.
Renowned makeup artist, Bobbi Brown, first tackled this demographic ten years ago with Teenage Beauty, a New York Times best-seller. In the 21st century young girls are being challenged as never before when presenting their image – a time when they are branding themselves through technology like Facebook, YouTube and Twitter as well as traditionally at a prom or birthday party. Expressing ones individuality in a confident self assured way is top of mind for women of all ages – even more so for teenagers. Bobbi has these young girls covered once again.
Beauty Rules is packed with ideas for fresh, beautiful skin and makeup. Additionally, there are tips from friends of Bobbi’s who are experts on diet, hair and style. The before-and-after makeovers are inspirational. Bobbi’s models are not professionals, but randomly selected girls from her hometown, Montclair, NJ and around the globe.
Bobbi being the modern woman that she is, spreads the buzz about her NEW book virtually as well– this time engaging mothers – through a micro site Pretty Powerful. She provides Mom’s with product information and tutorials using the models from her book as case studies. Moms also have a chance to tout their daughters and enter them in a sweepstakes – the prize is a trip to NYC and a master class with Bobbi.
Beauty Rules is an amazing tool for teenagers: a reference guide with expert tips, a tangible keepsake and a destination to peruse leisurely. Like Bobbi and millions of girls and women out there in the universe, playing with makeup is gratifying as it is an expression of one’s personality and individuality. Having the tools to find makeup looks and application techniques that are teenager-appropriate is invaluable. The concept of “Where do we start?” is now taken out of the equation for mothers and daughters.
Available at www.bobbibrowncosmetics.com, $24.95. Beauty Rules Face Palette available at www.bobbibrowncosmetics.com, $45.00.
Share this post with your friends and feel free to give it a LIKE.. thanks!
– Elizabeth Reid
Carolynne Harvey
Posted at 12:42h, 28 SeptemberI’ve always loved Bobbi Brown’s kits, I’ve been using them for over 10 years. It’s such an easy way to change your look with step by step tips. I’m headed out to buy the Beauty Rules Face Palette, thanks for bringing Bobbi back to the forefront of my make up routine Elizabeth!
Jen
Posted at 12:49h, 28 SeptemberThis book looks great and Bobbi is such a positive role model for teens! We can all use fresh ideas for beauty, diet, hair and style. Before and after makeovers are so fun!
Kate F.
Posted at 14:45h, 28 SeptemberI love all of your great tips and products recs. Keep them coming.
Debbie D
Posted at 15:29h, 28 SeptemberLove all the info you provide! Keep up the good work!
SanTara
Posted at 00:31h, 29 SeptemberI love the teen book, great info. However, is it assumed that the parent will invest in the book and the makeup? Is that palette really price point friendly for a teen? I remember letting a young girl(13) borrow the teen beauty book. She felt she couldn’t relate to it because SHE couldn’t afford all the suggested products. I had never considered it until she said it. She expressed how even if she wanted a lip gloss $20 for one was just too much.