12 May Makeup Review, Photos: H&M Beauty Cosmetics Collection Fall 2015
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H&M has announced the launch of a full-fledged beauty collection ranging in price from $2.99 – $24.99 that includes make-up, haircare, body care and beauty tools, coming to stores in 40 countries this September. The range will replace existing beauty products at H&M. Later in the fall, the company will also introduce a premium beauty collection and a certified-organic beauty collection as an extension of the Conscious Collection, comprised entirely of plant-based and naturally-derived ingredients and packaged using recycled materials.
Review, Swatches: Model Launcher Cosmetics Super Wear Gel Eyeliner, Fashion Forward Matte Lipstick
Fashion is at the heart of the range, with an ever-evolving makeup selection that focuses on seasonal looks, ideas and colors. The products will be available in over 900 stores worldwide and online at hm.com.
The launch comes at a time when makeup is more important than ever as an expression of personal style, whether the look is natural, classic or fashion-forward. There will be new, dedicated beauty areas within the stores to help customers experiment with trends and develop a look that’s all their own.
“We are very excited to offer ‘fashion for the face’ at H&M. It’s an opportunity to be inventive and creative, and to have fun with colors,” says Sara Wallander, concept designer at H&M Beauty.
Over 700 beautifully packaged makeup products will be introduced within the launch, followed by seasonal drops of new and limited-edition color collections.
Are you looking forward to H&M Beauty?
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– Allycia Wilson
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Zakyah Robinson
Posted at 16:09h, 14 MayI’m so excited. I can’t wait for a new makeup store to open.
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Posted at 22:36h, 14 May[…] Win H&M Fall 2015 Makeup Collection! […]
Holly
Posted at 23:47h, 14 MayDefinitely! I love the colors!
Priya Arickanatt
Posted at 03:58h, 15 MayDefinitely looking forward to try some
Loraine
Posted at 13:47h, 15 MayI love H&M and am so looking forward to this new makeup line!