01 Dec Makeup Trend 2018, 2019, 2020, Review, Donate: MAC Cosmetics & World AIDS Day 2018
The MAC Cosmetics AIDS Fund, the philanthropic arm of MAC Cosmetics, launched in 1994 and is a leader in the global fight against HIV and AIDS, supporting organizations in more than 100 countries and territories that are working to combat the epidemic and improve the lives of people living with and affected by HIV/AIDS.
The MAC Cosmetics AIDS Fund is supported exclusively by a consumer-based model that directs 100% of the selling price of VIVA GLAM Lipstick to help fight HIV/AIDS.
To date, the campaign has raised more than $490 million USD.
As the largest corporate non-pharmaceutical HIV/AIDS funder, the MAC Cosmetics AIDS Fund strives to make a meaningful difference in the lives of people living with and affected by HIV/AIDS. It focuses on highlighting the link between poverty and AIDS, and strengthening services available to underserved populations. Integrating a #MACCares initiative, the MAC Cosmetics family volunteers in local charities and in MAC Cosmetics stores globally selling VIVA GLAM. A pioneer in the HIV/AIDS arena, the MAC Cosmetics AIDS Fund has been a trailblazer for now, 25 years, funding groundbreaking and innovative programs and investing in regions and populations that are not often prioritized by funders.
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