22 Jun New Survey: The Impact on Makeup For Women Over Forty, Covergirl + Olay Simply Ageless Instant Wrinkle Defying Foundation, Primer, 3-in-1 Liquid Foundation, DePuffer, Oh, Sugar! Lip Balms
The power of makeup is truly amazing and can be used in a multitude of ways. Lately we have seen that for some it’s a creative outlet and for others it’s the perfect confidence booster, but it doesn’t end there. COVERGIRL recently conducted a nationwide survey amongst 1,000 women in the United States about the impact of makeup on women ages 45+ and the findings were eye opening.
Did you know? Social media isn’t just for teens, in fact it plays a huge role in this demographics’ lives and looking their best is key. 65% take more than one selfie before posting to their channel on average.
They feel that makeup is a boost – not a mask. 59% of this age group admit to feeling most beautiful when they’re made up naturally.
Despite stereotypes, 75% of American women ages 45+ who frequently wear makeup say their looks outshine the average man their age – compared to just 43% of those who don’t wear any makeup at all.
Tired of untagging? 64% of women have seen a picture of themselves on social media that made them look older than they felt.
Look as good as you feel in every photo with the COVERGIRL + Olay Simply Ageless Instant Wrinkle Defying Foundation that transforms from a cream to a liquid on contact with skin, covering fine lines and veiling wrinkles by floating over them – not settling in and accentuating them.
49% of women feel that aging has made it difficult for them to achieve a natural look with makeup.
COVERGIRL + Olay Primer renews skin’s surface with anti-aging ingredients, which promote cell turn over and preps skin for smooth foundation application. Your skin will feel naturally rejuvenated while keeping your foundation in-tact for a flawless, natural look that won’t fade during a day of outdoor activities.
43% of women are most concerned with smile lines and wrinkles when sharing a selfie, followed by dark circles under their eyes (34%) and uneven skin tone (15%).
Heading to the beach for a girls’ getaway? Shamelessly post selfie after selfie with COVERGIRL + Olay Simply Ageless 3-in-1 Liquid Foundation that instantly reduces the appearance of wrinkles, firms skin, and improves tone so you look like you’re glowing from the inside. Complete your finishing touch with the COVERGIRL + Olay DePuffer, aimed specifically at tackling dark circles and puffiness, with a cucumber-infused rejuvenating serum that soothes puffiness under the eye and reduces the look of fatigue.
If stuck on a desert island, 43% of women say lipstick would be the one item they couldn’t live without, followed by foundation (23%).
Healthy lips are important – no matter what situation you’re in. Never leave your lips stranded again with COVERGIRL Oh, Sugar! Lip Balms, a reparative hydrating lip treatment that infuses grapeseed oil, avocado butter & Vitamins C & E to leave your lips feeling renewed and nourished.
Review, Shades, Colors, Photos: CoverGirl Star Wars Makeup Collection
You can purchase all reviewed and mentioned items on BeautyStat.com.
What do you think of the survey findings?
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– Allycia Wilson, Editor in Chief
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Maribel D.
Posted at 19:37h, 17 JulyBeing a woman of mature skin I know the struggle in finding the perfect or not so perfect but products catered to my skin that will have good coverage while making my skin look youthful, not cakey with great benefits for my skin. Great review