17 May PREVIEW: BEAUTY NEWS: COVERGIRL Sponsors Hunger Games: Catching Fire, Will Release Capitol Makeup Collection
Today, COVERGIRL announced its first-ever major movie sponsorship of Lionsgate’s highly anticipated The Hunger Games: Catching Fire, scheduled for release in North American theaters on November 22, 2013. COVERGIRL will launch a first-of-its-kind creative advertising campaign inspired by the film, featuring new products from the brand’s upcoming Capitol Collection from The Hunger Games: Catching Fire, to be announced at a later date.
Jennifer Lawrence, Liam Hemsworth, and Josh Hutcherson lead an all-star cast in the second installment of The Hunger Games franchise, The Hunger Games: Catching Fire.
The trailer, which debuted last month, has been viewed over 25 million times on YouTube. The film promises to illustrate the exquisite splendor in the world of the Capitol in rich detail, and the film’s makeup department used COVERGIRL products on set to create the film’s luxurious, high couture looks.
“With The Hunger Games: Catching Fire partnership, we wanted to redefine cosmetics’ relationship to film with a fantasy-meets-reality beauty experience,” said Esi Eggleston Bracey, VP and General Manager, Global P&G Cosmetics.
“The film-inspired COVERGIRL campaign coming out this fall truly will bring beauty transformation to life in an aspirational, dramatic fashion. All of us at COVERGIRL were captivated by Suzanne Collins’ novels and the first film, so we’re thrilled to collaborate with Lionsgate on such a bold beauty partnership with the release of The Hunger Games: Catching Fire.”
“We are excited to announce COVERGIRL as the exclusive makeup partner for The Hunger Games: Catching Fire,” said Paula Kupfer, Lionsgate’s Vice President of Promotions and Consumer Products.
“The exquisite beauty and style in the world of the Capitol is a focal point of this film. Partnering with an innovative brand like COVERGIRL to create an additional layer of beauty storytelling and inspiration for the fans is new territory that we’re delighted to explore.”
Over the past year, COVERGIRL has stood out in the beauty category with its addition of several new spokeswomen, including P!NK, Janelle Monáe and NERVO, who, along with the brand, embrace beauty with a sense of authentic individuality and fearlessness. COVERGIRL’s partnership with The Hunger Games: Catching Fire is the latest expression of the brand’s passion and commitment to continue to break barriers in beauty.
Lionsgate and COVERGIRL will be celebrating the movie partnership at a Cannes Film Festival Gala on Saturday, May 18th. Further news updates on this partnership will be released via Facebook facebook.com/covergirl, as well as on Twitter at twitter.com/covergirl and Instagram at instagram.com/covergirlofficial.
Are you excited about COVERGIRL releasing a Hunger Games-inspired makeup collection? What do you think the colors will be like? Let us know by commenting below (you just might win a free sample)! Make sure to check out our Pinterest page by clicking HERE! And don’t forget to get the latest beauty and skincare news by following us on Twitter @BeautyStat!
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Maribel
Posted at 17:55h, 18 MaySo excited to see what they have up their sleeve!
Melissa Stephens
Posted at 18:48h, 18 MayI think that so exciting, that means people like well me who have to save for along time if we want non drugstore makeup can only have to save a few weeks 😀 the first movie’s fashion and makeup and overall beauty concept was gorgeous so this should be very interesting I am defiantly excited I love makeup risks I think art should have risk and beauty is art
Melissa Franco
Posted at 03:17h, 19 MayI am sooo excited for this collection!!! I love the Hunger Games and I hope they come out with some great products to represent the series! I know I’ll be there as soon as these hit the shelves!
Marilyn @ Lipgloss+Spandex
Posted at 05:05h, 19 MayI’m really excited about this!
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Posted at 15:42h, 31 May[…] mascara in the arena. Turns out that might change in the sequel. COVERGIRL recently announced its first-ever movie sponsorship of the highly anticipated The Hunger Games: Catching Fire. The makeup brand will launch a new […]