12 May Review, Photos, Swatches: L’Oréal Paris Introduces 6 New Shades — Infallible Eye Shadow 24 HR Colors Coming July 2012
I had always wanted to try these, so I was happy to sample the new colors: Liquid Diamond, Smoldering Plum, Endless Sea and Glistening Garnet (swatched below in that order). Available for $7.95 will also be Golden Emerald and Bottomless Java (not swatched). These six new shades will hit shelves this coming July. I liked the color, wearability, longevity and texture of the product. My eyes sparkled while wearing Liquid Diamond — and the long-wearing formula lasted until the night when I chose to remove my makeup! Now that is practicality.
I appreciate makeup that is affordable and offers great pigments. The L’Oréal Infallible 24 HR Eye Shadow collection does just this; I must add that a little goes a long way, too — I put just a dab of color on and was able to use it on both eyes.
These six shades will be added to the twelve already on the retail marketplace and please note that L’Oréal was the first to debut the twenty-four hour formula in the mass marketplace. They are water-proof, crease resistant and fade resistant. There are 10 pearl and 2 matte textures; the full range offers on-trend hues from blues to purples, to greens and golds (my favorite color of the moment). There is certainly a velvety-smooth texture to them and they are super-easy to apply — as I used my fingers and not a brush to get the above look.
Dermatologist and ophthalmologist tested, these products are safe for sensitive eyes as well as contact lens wearers. These new shades will be available at mass food and drug retailers nationwide beginning July 2012. The pre-existing collection has been available since January 2012.
What color will you pick up come July?
– Nicole Gordon Levine
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Makaegan
Posted at 04:00h, 28 MayAre you sure July is right? Lol I just picked up Golden Emerald and Liquid Diamond a few days ago! I passed on the Smoldering Plum and Glistening Garnet, though. The only two left on the shelf were broken. But Liquid Diamond and Golden Emerald are stunning 🙂
Nicole (Author)
Posted at 18:16h, 01 JuneIt’s so funny you mention that Makaegan as I saw some products the next day and called the company right away! Stores have different roll outs with these products so some are already out in stores! Thanks for the feedback!I am wearing them yet again today myself.
Rebecca
Posted at 06:46h, 02 JuneSometimes they release early, Walmart must have a special display that’s exclusive. Normally only Target has those exclusives. I cannot find these at my local store, so I will have to hunt them down.
Elizabeth B.
Posted at 02:19h, 26 SeptemberWow, the L’Oréal Infallible 24 HR Eye Shadow collection have such high-pigmented colors! Since they are water-proof, crease resistant, and fade resistant, they can last all night long. Also, they don’t require brushes, which is great for on-the-go, when someone is in a hurry and doesn’t have time or room for a brush or two in their purse.