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19 Feb Review, Swatches, Shades: LORAC Cosmetics Color Source Buildable Blush, Alter Ego Lipstick, Spring, Summer 2016 Makeup Collection
LORAC is one of my favorite high-end makeup brands. Everything that I have tried is pigmented, blendable, and beautiful. So, every time there is a new Lorac launch, I’m always excited to try out the latest products. Lorac has launched the Color Source Buildable Blush,...
12 Feb Review, Shades, Colors: MAC Cosmetics Modern Twist Kajal Eye Liner Spring, Summer 2016 Makeup Collection
I am always trying to perfect my cat-eye look. An absolute must-have is a great liner to get the wing just right! For a new take on tradition MAC introduces Modern Twist Kajal Liner, $17, a kohl-like liner that’s sultry, seductive and maybe a little...
29 Jan 2016, 2017, 2018 Cosmetics, Beauty Industry Market Trends, Statistics: Post Demographic Consumerism – What Brands Need To Do Grow Sales, Share
We attended another great CEW event recently and learned how beauty executives should re-think their marketing strategies in order to thrive in a changing market in 2016, 2017, 2018 and beyond. Traditional demographic markers such as age, income and gender are no longer effective for...
26 Jan Review, Shades, Colors: Stila Cosmetics Spring 2016 Makeup Collection Dual Lip, Cheek Palette, Aqua Glow Concealer Serum, All Day Lipstick
I cannot wait for spring to finally get here! If you’re on the east coast like me, then you can’t help but notice the mounds of snow outside your door. Well, Stila is here to transport you to thoughts of warm weather with the new...
21 Jan Preview, Shades, Colors: MAC Cosmetics Flamingo Park Spring, Summer 2016 Makeup Collection
BREAKING NEWS FROM MAC COSMETICS: Be still my heart! The new MAC Flamingo Park Collection is to die for. If you’re like me and can’t get enough of the color pink, then this is for you! Plunge into the punchy pleasures of pink in a...
20 Jan Preview, Shades, Colors: MAC Cosmetics Collab With Designer Chris Chang Spring, Summer 2016 Makeup Collection
BREAKING NEWS FROM MAC COSMETICS! We always wait with bated breath to see the latest MAC collaborations. And now they are introducing a collection of 14 items including bold lip colors, eye shadows, and more with designer Chris Chang. Chris Chang of Poesia puts an acid-soaked twist on...
29 Dec Review, Shades, Swatches: It Cosmetics Naturally Pretty Romantics Eyeshadow Palette Vol. 2 Spring 2016 Makeup Collection
The It! Cosmetics Naturally Pretty Vol.2 The Romantics!, $42, is a luxe matte transforming eyeshadow palette. This best-selling palette now has 14 all new must-have limited edition shades with luxe anti-aging silk-infused eye shadows that are all matte, perfect for women of all ages. The...
18 Dec Cosmetics Trend Review 2016, 2017: Top Beauty Bloggers Pick The Best Makeup & Skincare Products For 2015, Mascara, Lipstick, Gloss
It’s that time of year again, when we look back at all the latest and greatest beauty goodies that we couldn’t get enough of. We asked our favorite bloggers to fill us in on what skincare, lip colors, and mascaras they were loving in 2015....