MAKE UP FOR EVER | BeautyStat.com - Part 171
 

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Have you seen the new Pantene television advertisements showing NFL dads doing their adorable daughters’ hair? Pantene’s message ‘Strong is beautiful’ really resonated with me.  It is such an empowering message to send to young impressionable girls everywhere! The hair care brand introduces a new...

L’Oreal Paris Age Perfect Hydra-Nutrition Day Lotion SPF 30, $19.99, is designed to intensely moisturize and nourish mature skin. Enriched with five essential oils and broad spectrum SPF 30 sunscreen, the formula is said to, penetrate effectively into skin’s surface layer for long lasting hydration...

We attended another great CEW event recently and learned how beauty executives should re-think their marketing strategies in order to thrive in a changing market in 2016, 2017, 2018 and beyond. Traditional demographic markers such as age, income and gender are no longer effective for...