OPI | BeautyStat.com - Part 25


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29 Jan

Posted at 11:15h in Skincare by
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We attended another great CEW event recently and learned how beauty executives should re-think their marketing strategies in order to thrive in a changing market in 2016, 2017, 2018 and beyond. Traditional demographic markers such as age, income and gender are no longer effective for...

11 Jan

Posted at 07:55h in Skincare by
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FREE SAMPLE:  Try philosophy’s award-winning renewed hope in a jar refreshing & refining moisturizer for FREE! Sign-up and you’ll get a one-time use free sample of philosophy’s renewed hope in a jar plus a coupon for a free 8 oz purity made simple cleanser ($24 value) with...

07 Dec

Posted at 09:43h in Hair by
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It’s clear that multicultural beauty consumers are a force to be reckoned with. CEW brought together three experts in multicultural beauty at its Beauty Insider Series event on November 23rd to talk category trends, marketing and retail strategies, and future opportunities for engaging the diverse...

26 Oct

Posted at 14:08h in Makeup by
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The CEW Achiever Awards is by far one of the most inspiring events in the beauty industry. Every year, CEW honors successful women in the industry who have risen to executive positions at their respective companies in sales, marketing, and or product development. What makes...

26 Oct

Posted at 13:54h in Skincare by
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Last week, I attended the CEW presentation entitled Global Trend Reports event, Super Natural: Disrupting the Beauty Sector. As we all know, consumers are changing their relationship with chemicals, cleanliness and health in all aspects of their lives, and it is having an amplified effect on...