25 May BeautyStat Featured In Happi Magazine: Fragrance Trends & Buying Habits 2011
Whether it’s seasonal pick, a tried and true favorite, a comforting scent or a special indulgence, fragrances are subjective purchases. Some of the beauty community members keep coming back to a tried and true favorite; yet others love the idea of experimenting with scents. Here’s what we see in the community regarding fragrance trends and purchase habits:
Light and Airy Fragrances: Many community members love anything that is light and not too overpowering, especially for summer. Nicole says, “I can’t stand it when people overdose on perfume or cologne… and (when) it’s boiling hot out!” Community members also love body sprays that smell slightly fruity.
Ingredients Matter:Many consumers say the ingredients in a fragrance are what motivates them to splurge for a new one. Susan C. says, “I’m always searching for a new fragrance, and the ingredients are what set them apart from each other.”
Read the rest of the article on Happi.com HERE.
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