13 Jun Online Beauty Community, BeautyStat, Offers An Engaging Portal for the Beauty Industry and Customers
The first wholly beauty social network site for women; offers tailored social marketing, PR and market
research solutions for beauty companies
BeautyStat (https:// www.beautystat.com) is the leading online community which brings together influential beauty customers, custom content, industry experts and beauty brands in an interactive and highly engaging format.
BeautyStat is the first beauty community to offer women a fun way to identify their individual
beauty styles and concerns, discuss their questions with experts and connect to others with similar issues. BeautyStat members have both demonstrated high engagement, as well as three times the social influence of average consumers.
BeautyStat is uniquely positioned to work with leading beauty companies looking to leverage social and online media to build brand awareness, customer loyalty and spend. BeautyStat enables companies to cost-effectively reach the beauty consumer market at large, as well as its 25,000 member community and nine-million plus social network connections, through analysis of 14 customer attributes spanning demographics, buying behavior, and beauty preferences, as well as its social marketing expertise. In addition, BeautyStat provides metrics to measure the performance of all programs, ensuring significant ROI for its clients.
BeautyStat offers a range of public relations and marketing solutions for beauty brands. These offerings range from market research and social marketing testing to comprehensive online marketing and PR strategy development. In addition, BeautyStat provides a quantitative focus on metrics and measuring ROI, and may leverage both the BeautyStat key influencer community and overall beauty consumer market.
BeautyStat provides clients with customized solutions which may include the following offerings:
PR:
BeautyStat provides PR solutions including objective BeautyStat editorial reviews on BeautyStat
sites, interactive discussions with consumers, as well as communications development with our network of influential bloggers.
Marketing Solutions:
Comprehensive online strategy development and implementation, including product
placement, social media messaging and testing, advertorial content creation, word of mouth promotions, banner advertisement, contests, management of client social marketing assets, SEO and keyword marketing, consumer engagement, recruitment, and other marketing solutions.
Marketing Research:
BeautyStat customize our services using various methodologies (such as one-time,
time-lapsed; A/B, multivariate; attribute segmentation) to yield actionable insights into beauty consumer behavior These services include: 48 hour turn-around Q&A, customized in-depth consumer research of both the BeautyStat community and overall consumer market, brainstorm sessions, market sizing, product design, communications and channel optimization and profitability analysis.
About us
Founded in January 2009, BeautyStat, is the first beauty community destination dedicated to providing members with unbiased views of products and tailored advice. Providing “the beauty facts not fiction;” BeautyStat connects its members with likeminded others, and draws on a wide network of featured leading beauty experts, including Dr. Ellen Marmur (dermatologist), Wendy Lewis (cosmetic surgery expert), Alison Raffaelle (Celebrity Makeup Artist) and Rodney Cutler and Ken Paves (Celebrity Hairstylists). BeautyStat is also the leading social marketing consultant company to beauty brands, combining the high engagement and social influence of its membership base with industry insight into the overall beauty market to offer clients effective marketing, PR, and market research solutions.
BeautyStat was founded by CEO, Ron Robinson, an Allure magazine beauty panel advisor and 20-year
research and development veteran executive for leading beauty companies including Estee Lauder
Companies, Avon Products and Revlon, Inc.. Ron has been a featured beauty expert in CBS News, Los
Angeles Times, Women’s Wear Daily, Global Cosmetic Industry Magazine, Self Magazine, and Allure
Magazine. Charu Suri serves as founding BeautyStat Editor-in-Chief, bringing her experience as Editor of Beauty Handbook magazine, and her lifestyles blog website, Butterflydiary.com,.
Ready to learn more?
Contact us HERE to understand how BeautyStat can assist your company maximize ROI in market research and marketing through effectively leveraging social networking, and other online marketing channels.
Be part of the community and get to know what we do at www.BeautyStat.com and
www.facebook.com/beautystat.
No Comments