07 Jul Womens Wear Daily: BeautyStat Hits 20K on Facebook
BEAUTYSTAT HITS 20K: Online beauty resource BeautyStat now can boast it has made 20,000 fans on Facebook in the last two months. The New York-based Web site, founded in 2009 by former Revlon and Avon executive Ron Robinson, attributes growth to its social-media outreach and real-women and direct-expert advice offered on the site. Founded with the purpose of bringing together real women who share the goal of maintaining youthful, healthy skin and providing them with beauty facts, trends and treatments, the site features beauty insiders and experts who provide advice. “The large community of highly engaged consumers provides a perfect opportunity for brands to tap into for online p.r. events, sponsored content and rich consumer insights,” said Robinson.
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