14 Jul (Review & Giveaway) L’Oreal Paris Launches Hydra-Nutrition Golden Balm Line for Mature, Thinning Skin
Mature skin (we’re talking women over 50) has distinct needs. Remember that cell turnover process that happens every 28 days? Well, that slows down significantly once you reach your 30’s. Once you hit your 50’s, the skin enters the intensive care phase — but this doesn’t mean you should worry.
The dry, thinning and less resilient skin that is associated with mature women has a new friend in L’Oreal’s specifically targeted Age Perfect Hydra Nutrition Golden Balm line which has nourishing essential oils, precious oils and skin-strengthening calcium.
This products really has a luxurious look and feel to them, as though you’re purchasing goods reserved for the hallowed shelves of luxury department stores. The Golden Balm collection provides extreme hydration and comfort and promises 24 hours of hydration by penetrating deep into the skin layers. It works to re-cushion the skin from within and locks in hydration for a full 24 hours.
There is a Golden Balm for the Face, Neck & Chest areas ($19.99). What is interesting about this balm is not simply the essential oils, but a category they call “precious” oils, and there are ten of these. From apricot kernel oil, which is both an effective and mild oil, to flax seed oil (also known as linseed oil) which is delicate, this blend is rich and potent but not greasy.
Another product in the line is the Golden Balm for the delicate under eye area ($19.99). Use this in small dots around the eye area and smooth it in gently until absorbed. According to research, dark circles peak at 50 + years of age, so this age group would benefit from using this Golden Balm in a big way. Last but not least is a Hydra-Nutrition Day/Night Cream, a fortified and resilient velvety smooth cream priced at $16.99 to be used twice daily.
We are glad at the way skincare categorization has evolved into such a niche affair: there seems to be a product for every demographic and this is a good thing, but only if you use the products regularly. There’s nothing worse than having several creams and serums piling up never to be used. But we have a feeling that this rich mixture is just the thing for women with mature skins.
To read about L’Oreal’s latest Colour Riche Le Gloss, click here.
We are giving away a set of both the Golden Balm Face, Neck & Chest Cream as well as the Golden Balm Eye Serum to one lucky winner.
To enter, just leave a comment below saying what area of your skincare you would most like to change. The contest closes July 30th. Good luck! And don’t forget to give us a LIKE on Facebook.
– Charu Suri
OneGreatSmile
Posted at 18:00h, 21 JulyThe part of my skincare I would like to change is the part where I have to pay for it 🙂 would love to win these products. I love my face and amd trying to take care of it as diligently as possible, because I plan to fight age kicking and screaming! I think so far I’m doing well, this will help me do even better!
Maribel D.
Posted at 19:33h, 21 JulyI would love to find a product that could help with firming my skin and the fine lines around my area! I shared on twitter madamm03
lyn olcorn
Posted at 19:40h, 21 JulyLove your products haven’t seen this one ,would like to try the free products,I’m over 50 , and my skin needs help regards Lyn.
lyn olcorn
Posted at 19:48h, 21 JulyLove your products , I’m over 50 and my skin needs help , haven’t heard of this one would like to try
Michele
Posted at 20:33h, 21 JulyI would like extra help with the fine lines and wrinkles around my eyes and mouth as well as the dark circles under my eyes. In between my age (59 but who’s telling) and the sun, I need lots of extra help. I just purchased Revitalift double lifting serum but can’t tell yet if it is helping. Let’s hope so. Would love to win and try the Golden Balm for face and neck. Thanks L’Oreal