14 Jul (Review & Giveaway) L’Oreal Paris Launches Hydra-Nutrition Golden Balm Line for Mature, Thinning Skin
Mature skin (we’re talking women over 50) has distinct needs. Remember that cell turnover process that happens every 28 days? Well, that slows down significantly once you reach your 30’s. Once you hit your 50’s, the skin enters the intensive care phase — but this doesn’t mean you should worry.
The dry, thinning and less resilient skin that is associated with mature women has a new friend in L’Oreal’s specifically targeted Age Perfect Hydra Nutrition Golden Balm line which has nourishing essential oils, precious oils and skin-strengthening calcium.
This products really has a luxurious look and feel to them, as though you’re purchasing goods reserved for the hallowed shelves of luxury department stores. The Golden Balm collection provides extreme hydration and comfort and promises 24 hours of hydration by penetrating deep into the skin layers. It works to re-cushion the skin from within and locks in hydration for a full 24 hours.
There is a Golden Balm for the Face, Neck & Chest areas ($19.99). What is interesting about this balm is not simply the essential oils, but a category they call “precious” oils, and there are ten of these. From apricot kernel oil, which is both an effective and mild oil, to flax seed oil (also known as linseed oil) which is delicate, this blend is rich and potent but not greasy.
Another product in the line is the Golden Balm for the delicate under eye area ($19.99). Use this in small dots around the eye area and smooth it in gently until absorbed. According to research, dark circles peak at 50 + years of age, so this age group would benefit from using this Golden Balm in a big way. Last but not least is a Hydra-Nutrition Day/Night Cream, a fortified and resilient velvety smooth cream priced at $16.99 to be used twice daily.
We are glad at the way skincare categorization has evolved into such a niche affair: there seems to be a product for every demographic and this is a good thing, but only if you use the products regularly. There’s nothing worse than having several creams and serums piling up never to be used. But we have a feeling that this rich mixture is just the thing for women with mature skins.
To read about L’Oreal’s latest Colour Riche Le Gloss, click here.
We are giving away a set of both the Golden Balm Face, Neck & Chest Cream as well as the Golden Balm Eye Serum to one lucky winner.
To enter, just leave a comment below saying what area of your skincare you would most like to change. The contest closes July 30th. Good luck! And don’t forget to give us a LIKE on Facebook.
– Charu Suri
lisa sargent
Posted at 16:38h, 26 Julyi would love a good cream for my face
Rhoda Gordon
Posted at 16:43h, 26 JulyIve never used many products on my face, nor changed my routine, as I aged and the condition of my skin has always been good, though I must say it is getting more dry . That dryness has become more apparent with the onset of hypo-throidism. Now, at the ripe age of 68, I would still like to keep things looking minimally “done” and I think that any product than has been shown to do that, is worth the try. Sometimes I want to kick myself in the pants for still being concerned about how I appear, even for mysef, but I do! After all I do still look into the mirror and want to see myself looking healthy and smiling back at that sight. Rhoda
Shannon M.
Posted at 16:47h, 26 JulyI need to work on finding something that will help to lighten redness from blemishes.
Christine
Posted at 18:31h, 26 JulyWould like my face to have a healthy glow..In my mid 50’s always had good skin but now I need some help to keep it that way.
imelda rangel
Posted at 21:28h, 26 JulyI just want to find a cream,that helps me tighten my skin under the eyes and on the neck.