14 Jul (Review & Giveaway) L’Oreal Paris Launches Hydra-Nutrition Golden Balm Line for Mature, Thinning Skin
Mature skin (we’re talking women over 50) has distinct needs. Remember that cell turnover process that happens every 28 days? Well, that slows down significantly once you reach your 30’s. Once you hit your 50’s, the skin enters the intensive care phase — but this doesn’t mean you should worry.
The dry, thinning and less resilient skin that is associated with mature women has a new friend in L’Oreal’s specifically targeted Age Perfect Hydra Nutrition Golden Balm line which has nourishing essential oils, precious oils and skin-strengthening calcium.
This products really has a luxurious look and feel to them, as though you’re purchasing goods reserved for the hallowed shelves of luxury department stores. The Golden Balm collection provides extreme hydration and comfort and promises 24 hours of hydration by penetrating deep into the skin layers. It works to re-cushion the skin from within and locks in hydration for a full 24 hours.
There is a Golden Balm for the Face, Neck & Chest areas ($19.99). What is interesting about this balm is not simply the essential oils, but a category they call “precious” oils, and there are ten of these. From apricot kernel oil, which is both an effective and mild oil, to flax seed oil (also known as linseed oil) which is delicate, this blend is rich and potent but not greasy.
Another product in the line is the Golden Balm for the delicate under eye area ($19.99). Use this in small dots around the eye area and smooth it in gently until absorbed. According to research, dark circles peak at 50 + years of age, so this age group would benefit from using this Golden Balm in a big way. Last but not least is a Hydra-Nutrition Day/Night Cream, a fortified and resilient velvety smooth cream priced at $16.99 to be used twice daily.
We are glad at the way skincare categorization has evolved into such a niche affair: there seems to be a product for every demographic and this is a good thing, but only if you use the products regularly. There’s nothing worse than having several creams and serums piling up never to be used. But we have a feeling that this rich mixture is just the thing for women with mature skins.
To read about L’Oreal’s latest Colour Riche Le Gloss, click here.
We are giving away a set of both the Golden Balm Face, Neck & Chest Cream as well as the Golden Balm Eye Serum to one lucky winner.
To enter, just leave a comment below saying what area of your skincare you would most like to change. The contest closes July 30th. Good luck! And don’t forget to give us a LIKE on Facebook.
– Charu Suri
Robin Dawson
Posted at 03:32h, 30 JulyI would love to see changes to my face after I had a big fight with cancer my skin is awful. It’s thinning and needs something. I know this would work..
Deb White
Posted at 03:55h, 05 AugustMy skincare change needs to be to find and practice a short, effective care & feeding routine.
anna
Posted at 22:51h, 07 August2 weeks ago I purchased the L’Oreal Hydra-Nutrition Golden Balm for eye, and I regret it big time. It does NOT absorb into the skin, it stays right on top of the skin, so any time I apply this product around my eyes, I had to clean it up with a tissue, therefore I suggest not to buy this product.
I went back to my old regular L’Oreal Age Perfect Eye Cream which I have been using for few months, and I am very happy with it.
Amanda
Posted at 15:45h, 02 SeptemberI’d love to give this a try as to me getting older and a new set of #’s coming around for me in Nov. is terrifying to me, as the crows feet around my eyes and when I smile I’ve got the puffiness under my eyes I’d love to just vanish…. I hope to be a lucky winner to give this a try!!!! To me hopefully be 1 of the lucky winners of this new cream, which I love everything from L’oreal I’ve been wanting to give the Youth Code a try haven’t had a way to the store yet to get it tho, due to not having a car right now… GOOD LUCK to all, especially ME!!!
sarah
Posted at 22:45h, 14 Septemberi have dry skin in the crevices on both sides of my nose – if i scrub very hard, i get red patches so i’m hoping the golden balm will be just what i need. thank you!