14 Jul (Review & Giveaway) L’Oreal Paris Launches Hydra-Nutrition Golden Balm Line for Mature, Thinning Skin
Mature skin (we’re talking women over 50) has distinct needs. Remember that cell turnover process that happens every 28 days? Well, that slows down significantly once you reach your 30’s. Once you hit your 50’s, the skin enters the intensive care phase — but this doesn’t mean you should worry.
The dry, thinning and less resilient skin that is associated with mature women has a new friend in L’Oreal’s specifically targeted Age Perfect Hydra Nutrition Golden Balm line which has nourishing essential oils, precious oils and skin-strengthening calcium.
This products really has a luxurious look and feel to them, as though you’re purchasing goods reserved for the hallowed shelves of luxury department stores. The Golden Balm collection provides extreme hydration and comfort and promises 24 hours of hydration by penetrating deep into the skin layers. It works to re-cushion the skin from within and locks in hydration for a full 24 hours.
There is a Golden Balm for the Face, Neck & Chest areas ($19.99). What is interesting about this balm is not simply the essential oils, but a category they call “precious” oils, and there are ten of these. From apricot kernel oil, which is both an effective and mild oil, to flax seed oil (also known as linseed oil) which is delicate, this blend is rich and potent but not greasy.
Another product in the line is the Golden Balm for the delicate under eye area ($19.99). Use this in small dots around the eye area and smooth it in gently until absorbed. According to research, dark circles peak at 50 + years of age, so this age group would benefit from using this Golden Balm in a big way. Last but not least is a Hydra-Nutrition Day/Night Cream, a fortified and resilient velvety smooth cream priced at $16.99 to be used twice daily.
We are glad at the way skincare categorization has evolved into such a niche affair: there seems to be a product for every demographic and this is a good thing, but only if you use the products regularly. There’s nothing worse than having several creams and serums piling up never to be used. But we have a feeling that this rich mixture is just the thing for women with mature skins.
To read about L’Oreal’s latest Colour Riche Le Gloss, click here.
We are giving away a set of both the Golden Balm Face, Neck & Chest Cream as well as the Golden Balm Eye Serum to one lucky winner.
To enter, just leave a comment below saying what area of your skincare you would most like to change. The contest closes July 30th. Good luck! And don’t forget to give us a LIKE on Facebook.
– Charu Suri
Leonora
Posted at 19:34h, 29 SeptemberLoreal has launched a few skin products lately, I tried couple of them that are great, I definitely need something that will bring back the youthful look of my skin, diminish the dark spots and moisturize.
Luba B.
Posted at 16:44h, 28 NovemberOverall moisturizing and wrinkle reduction.
Sherry Melcher
Posted at 18:55h, 08 DecemberI looked in the mirror the other day and thought….OMG….I’ve turned the corner:( I need to find a product that will help the area around my eyes and mouth. I just turned 49 and the needs of my facial skin have really changed. I would love to try this new line! Thanks for the awesome Loreal products!!
Donna
Posted at 20:12h, 21 JanuaryI’ve been looking for a product that will not only make my skin more elastic, but also keep it moisturized throughout the day. I turn 60 this year and would like to “keep my age a secret” with a good product that moisturizes and makes my skin look as good as I feel.
sheila
Posted at 16:57h, 16 Februarytried a sample in a magazine and just loved it. could not help touching my face all day. my problems with my face are my neck, and around my mouth.