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Expanding upon the popularity of creating the world’s first Cashmere Blow-out, George the salon Chicago is expanding their Cashmere Protein Hair Service Menu beyond the hair dryer. Before Clients asking for rich, lush waves can now experience the beauty industry’s first “Cashmere Curl“, a service...

Enhanced with a formula containing heat-activated cashmere proteins and a complex of four precious oils, George the salon Chicago’s (www.georgethesalon.com) new Cashmere Blow-Out service ($50.00; available beginning July 1st) will add rich volume and texture, while supplying tresses with the soft, touchable, feather-light weight feel...