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It’s full-blown winter out there! And this cold air and harsh winds are doing major damage to our hair! We talked with British Celebrity Hairstylist, Mark Hill about how to keep our frigid locks looking their best until we thaw out. Protect Your Hair From...

I don’t know about you but – eyeshadow palettes are a weakness for me! There’s something about the packaging and the array of colors available that the brand selects to work cohesively together that makes me weak. There are some new eyeshadow palettes on the...

This week, we attended CEW’s Annual Trend Forecasting Event where Mintel Group, Ltd. shared consumer insights about where the beauty industry is headed in the future, followed by a presentation from experts at NPD Group and Nielsen, who provided a review of the beauty industry’s...

We attended another great CEW event recently and learned how beauty executives should re-think their marketing strategies in order to thrive in a changing market in 2016, 2017, 2018 and beyond. Traditional demographic markers such as age, income and gender are no longer effective for...

The new collection of fragrances by Visionary Fragrance Designer, Raymond Matts, Aura de Parfum, captures the nuances of lovely impressionist watercolors – a palette of abstract fragrances that are subtle, fresh, vibrant and sparkling. Inspired by nature – blue skies, transparent tropical seas and vegetation,...