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I get several press releases on products that promise outlandish claims with even more outlandish ingredients. Over the years, I've seen bird poop facials and most recently I was introduced to a serum with an ingredient (Iron Rose Crystal) that promises to increase skin collagen. We...
For as long as we can remember, women have wanted to banish stretch marks and wrinkles with a puff of smoke like Merlin. Which of us hasn't looked in the mirror, and wished there was some handy Turn Back the Clock button next to it? Now...
Fall is officially here, and unfortunately, so is your crazy back to school schedule. You’ve been back to the daily bump and grind for weeks now, and you know you couldn’t have ever done it without the one you need most… Your coffee. Hey, there’s no...
We are all fascinated with agelessness, in a way. We live in a world where the promise of youth is so flush and rampant, it's almost expected; in the same vein that wealth, virtual fame and love are. We never entered any Faustian bargain (otherwise, we...
Extreme makeovers aren't just for people and houses anymore. Our beauty products wanted in on the action too, as Noxzema recently transformed from its familiar packaging to a sleeker, updated look, and added a few new products to its arsenal. Inside the shiny new jars...
We've seen countless skincare bottles to hit the cosmetic shelves with the promise of "wrinkle reduction" and "UV Damage Correction" and frankly, these claims are starting to resemble reality TV shows in their ubiquity. We've loved Clinique from the get go: the brand targets a younger...
With a wide variety of skincare cleaners, it’s normal to feel overwhelmed or a bit confused when it comes to finding your perfect match. I recently tried the EGF Reactivator Pearl Cleanser – and fell in love instantly with its patented ingredients and simplicity. The Pearl...
Not everyone fancies the idea of slathering synthetics and toxins on their skin. Well, I for one certainly don't. Organic beauty is more than just a lifestyle choice -- it's a commitment to bettering your skin, yourself, and the planet. A triple whammy! We brought you the...
“Plump up the volume” with the Ceramide Plump Perfect line! Household beauty brand, Elizabeth Arden, goes ‘Ultra’ with the new Ceramide Plump Perfect All Night Repair and Moisture Cream. The anti-aging cream targets consumers with more mature skin who want to minimize the appearance...
The Next Big Thing comes in many forms – new ingredients, time savers, and fresh formulas for old ingredients. MaxClarity takes the latter two and wraps them up in a convenient acne-fighting package. The new acne treatment shares the same niche as Proactiv...
